🎯 Qualtrics: Simplify to Amplify
K-12 Student & Family Experience Program
What Is This?
Qualtrics' new K-12 solution for systematic student and family experience listening. Pre-built surveys, dashboards, and tools to measure what "phenomenal" means for your stakeholders.
K-12Experience ManagementSurveys
Core Framework: Listen → Understand → Act
Qualtrics uses a three-phase approach:
- Listen: Collect experience data at scale
- Understand: Analyze quickly to get insights
- Act: Take action that leads to meaningful impact
What's New
- Pre-built K-12 surveys: Student surveys (grades 6-8, 9-12) and family surveys (PreK-12)
- Pre-built dashboards: Ready-to-use analytics with key driver analysis
- Benchmarking coming soon: National benchmarks once data collected
- Automated Text Analytics: AI-powered topic modeling (NEW)
- Video Feedback: Record responses instead of typing
Three Phases of Program Maturity
Phase 1: Baseline (Annual)
- Define what "phenomenal" experience means
- Run annual surveys in fall (after 6-8 weeks)
- Use pre-built surveys + dashboards
- Act, share results transparently
Phase 2: Always-On (Short Bursts)
- Move from twice-yearly to systematic feedback
- QR codes at front office, game-day feedback
- Responsive, in-the-moment listening
Phase 3: Integrated Insights (Advanced)
- Connect multiple data sources
- Full program evaluation
Key Insight: Define "phenomenal experience" BEFORE you measure it. One leader: "I can trace trust breakdown to one bad interaction — takes 3 years to repair."
AI Features
- Automated Text Analytics: AI builds topic models in minutes
- AI Response Tasks: Summarize responses, create action plans
- Video Analysis: Transcribe, analyze sentiment
Key Takeaways
- Start with defining "phenomenal" — get org alignment
- Survey in fall, not spring — gives time to act same year
- Close the loop with families — tell them what you did
- Phase 2 is the biggest jump for most districts
📍 Location: Presented at Qualtrics Summit Seattle — Summit building at Pine & 9th Street